Sales Business Development Manager - West Midlands

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac UK is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include Fireball, Buffalo Trace, Tequila Rose, the UK’s largest American whiskey liqueur brand, Southern Comfort, and the number 1 sambuca brand in the UK, Antica Sambuca.

We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience. If you’re looking to make your mark in a fast-paced environment and join a rapidly growing drinks company, then this very special opportunity might just be for you.

Building brands by implementing activation programmes across on-trade outlets in the region. Delivering exceptional performance and execution, recruiting consumers through improving distribution and menu visibility of the Sazerac portfolio.

Responsibilities & Critical Success Measures:

• Target specific high opportunity accounts and groups with in the On-Trade sector.
• Build and grow relationships to increase meaningful distribution, menu share and house pour agreements.
• Spending time with end users in developing a ‘need and demand’ for your portfolio.
• Working with wholesalers and their sales teams to educate and share information.
• Clients are split between approximately 40% new and 60% existing business (end users).
• Showcasing our portfolio range and key brands in the right venues working towards brand plans and driving rate of sale.
• Decision makers can be F&B professionals, through to owners, bartenders and procurement.
• Be flexible in your time and sales approach, events, tastings, evenings and or weekends will be necessary.
• Averaging minimum of 6 appointments per day, 4 days a week.
• Based on home you will travel throughout the region.
• Located centrally to core cities or willing to relocate.

Knowledge, Skills and Experience:

• Have a proven track record in proactive B2B sales. Having sold to a wide range of decision makers.
• A passion and love for the drinks industry. Have an awareness/interest in new market trends and consumer insight.
• Existing knowledge and relationships with on trade and wholesale customers with in geographical area -preferred but not essential.
• Worked for a manufacturer selling either direct to end users or via distribution partners.
• Ran a territory and your own diary, making appointments, generating leads, journey planning etc.
• Operate with integrity and professionalism. Be tenacious and creative with your new business approach.
• Have worked collaboratively with clients to create ‘win-win’ partnerships.
• Worked within the food & beverage sector. – Preferred
• Networked throughout an organisation (both internal & external) – NPD teams, supply chain, R&D, production, quality etc. – Preferred

Personal Characteristics:

• A highly passionate and motivated team member.
• A key team player, with an understanding of importance of an individual in team culture.
• Ability to demonstrate professionalism, credibility, trust, and respect both internally and externally.
• Creative with an entrepreneurial spirit and passion to build and develop the on-trade business.
• Strong relationship management skills
• Ability to influence at a variety of levels from the bartender, manager and owner.
• Adaptable and resilient.
• Works to add value.