Global Account Manager (Brand, Creative & Media)

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Bio: The Global Account Manager role reports to the Global Accounts and Strategy Leader and is responsible for managing workflow and helping to drive strategy across The Shop, our in-house consumer content agency (PR, media, creative & social) to deliver effective and efficient brand stories & content for our portfolio of global brands. The role will be the account leader for key brands and initiatives, specifically bringing campaigns to life across 2D design, packaging and shelf-back tools and will collaborate with multiple stakeholders from internal clients to in-house resources to external partners/agencies, own scorecard and budget reporting and will consistently bring ‘best-in-class’ practices from industry to grow capability.

• This role is focused on cross-discipline Buzzballz projects, pulling strategy through media plans to consumer facing elements like PR, Social, TVC, OOH, radio, key visuals, shopper plans, packaging etc. and ensure measurement is in place. This role will act as point person to integrate with the shopper & central brand teams bring in and deliver against shopper insights and needs. Pro-actively assess the target consumer landscape, identifying and activating programs that align with passion points relevant to our consumers.
• This role is predominantly focused on design-heavy projects, so it will pull strategy through consumer facing elements like key visuals, shopper plans, packaging etc. This role will act as point person to integrate with the shopper & central brand teams bring in and deliver against shopper insights and needs. Pro-actively assess the target consumer landscape, identifying and activating programs that align with passion points relevant to our consumers.
• Work with brand teams to generate clear, inspiring briefs for the internal team. Review work from the internal team to ensure brand strategy is delivered and initiatives are created that drive sales and incremental growth. Guide strategy across consumer work (clear target identification), equity work, creative strategy (insight, benefit, proof points), campaign "red threads", comms/PR needs, media planning, measurement POV etc
• Manage in-house agency portfolio budget across creative, PR, social and media teams, interfacing with commercial finance and accounts payable as well as the client brand teams to track spending and KPIs.
• Leverage PPT and suggest optimizations to Workfront (software systems) to elevate effectiveness and efficiency of total agency team, and specifically own the process to deliver against & amplify holistic agency deliver for the portfolio brands. Execute any monthly reporting appropriate to those systems.
• Insights & Ideas - Inspire and participate in mining and defining insights across categories, brands and regions and coming up with culturally relevant, consumer facing ideas for creative, closure claims, compelling visuals, stunts, media partnerships, social posts, partners etc. He/She/They will jump in and participates across the agency.
• Use PDS for continuous self-improvement. Conduct optimal performance discussions with team members, articulate consistent skill evaluations, recommend actions and tactics, and measure progress. Drive greater PDS leverage with team members to improve overall engagement and development.

Requirements

MUST

• 4 years agency experience as an AE or equivalent applicable experience
• 4 years’ experience with design agency or similar role
• Bachelor's Degree in Business, Marketing or related field
• A creative team player who is a natural communicator with an entrepreneurial spirit, and strong writing editing skills
• Exceptional organization, prioritization, & project management skills
• A drive to succeed and a willingness to lead
• Excellent listening, presentation and communication skills
• Strong brand building fundamentals
• Skilled in MS Outlook, Powepoint, Excel, Word
• Comfortable building new processes and teams - must enjoy some ambiguity but also have the ability to set the course

PREFERRED

• High level of creativity and experience in creative development
• Experience in multiple agency disciplines eg: creative, digital, packaging, in-store, PR, media

 Physical Requirements

• Ability to travel (up to 25%)

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