Sales Development Executive

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Dublin, Ireland

Win distribution and drive rate of sale of a portfolio of world-renowned, award-winning spirits brands in the Irish On-Trade and/or Off-Trade through structured selling technique and commercial acumen with the implementation of activation programmes in key outlets within a territory, recruiting consumers whilst improving distribution and visibility with a rigorous focus on driving sales-out and consumer call.

• Working with minimum supervision, manage a core number of accounts within a territory to deliver the On Trade and/or Off-Trade brand building plan and activation programme. Examples of activation, Perfect Serve, Sampling, Tailored Competitions, Menu Presence, permanent unique brand visibility.
• Will meet Key Performance Indicators including but not limited to: Daily Call-Rate, Distribution Growth, Rate of Sale Growth, Volume Targets, Debt Management.
• Achieve preferred partner status with key outlets by developing tailored solutions to meet consumer needs and establishing expert status through advice on the Spirits Category, proposing range by Hi[1]Spirits Ireland segmentation model.
• Deliver brand training modules to educate trade professionals and utilise Brand Managers and or Sales Managers to supplement this as appropriate.
• Record relevant outlet information via technology provided in all outlets to record outlet information, activation and deliver appropriate presentations.
• Manage budgets to deliver KPI targets e.g. Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, NBD growth, ROS acceleration.
• Identifying opportunities via market intelligence and networking with customers to enable the targeting of the right consumers.
• Effectively plan and manage the working day to ensure coverage is achieved at key trading times of customers. This will involve evening work and a requirement to live within reasonable travelling distance of the core area.
• Ensure, that customers are equipped to serve and promote the Brand to consumers and enable them to become champions/ambassadors for our brands.
• Develop and forge strong relationships with key wholesalers.
• All administrative requirements completed on-time & in full.
• Planning & Organising Demonstrates an ability to plan, organise and execute activities using own initiative.
• Communication Expresses self in a clear, succinct and compelling manner in both individual and group situations.
• Customer/Consumer Commitment Knowing, understanding and delivering a high level of quality service to both internal and external customers.
• Structure Ability to routinely follow a proven winning sales method and flex own style.
• Business Awareness Comprehensive understanding of own business area and its impact on the wider organisation.
• Self-Awareness & Development Appetite to grow self and develop skills to maximise potential and deliver career ambitions.

#LI-AS2

• 1-3 years’ experience in sales within FMCG sector.
• Experience in alcohol sales will be a distinct advantage.
• Broad knowledge of Irish On-Trade & Off-Trade and strong commercial experience ideally with a spirits background.
• Comprehensive understanding and working knowledge of brand building with proven ability to execute commercial delivery.
• Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels.
• Experience of activating brands in the On Trade and/or Off-Trade is essential.
• Strong understanding of balance between commercial delivery and brand building agenda.
• Strong IT skills and able to use data to interpret insights and build plans.
• Strong presentation skills and experience at delivering training / presentations.
• Bartending/mixology/hospitality industry experience an advantage.
• Commercial & Financial acumen with a demonstrated ability to build compelling customer propositions that will deliver brand growth and meet customer needs.
• Third-level qualification desirable, not essential.
• Industry-related qualification (e.g. WSET) desirable, not essential.
• Full, clean driving license.

Personal Characteristics

• Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
• Creative with an entrepreneurial spirit and infectious passion to build and develop the On-trade & Off-Trade business.
• Strong relationship management skills.
• Ability to influence at a variety of levels.
• Adaptable and resilient.
• Works to add value.