EU Brand Manager

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

The EU Brand Manager for Shooters is responsible for executing effective brand building strategies for the priority brands within the Shooter portfolio, aimed at meeting or exceeding annual KPIs. 

This position collaborates closely with our Marketing and Sales teams, agencies, and trade partners to achieve key objectives.

Additionally, the EU Brand Manager for Shooters is responsible for fulfilling personal development goals.

Effective workflow management,  strategy implementation, and adherence to Performance Development System/ Career Development System are also critical priorities for this role.

Market research

• Conduct consumers/shoppers research and competitive audits to identify brand frictions and path to purchase
• Identify brand/country consumer insights for each priority brands
• Establish pre/post analysis to measure effectiveness of each initiative and dollar spent

Brand strategy support  

• Contribute to the 3-5 year plan to reach Business targets for priority brands/markets
• Support big bets and marketing building blocks to deliver yearly targets for each  priority brand/market
• Assess if global targeting/positioning is fit for EU consumers; work with global teams to adjust global strategy if needed

Brand building

• Brief Shop for the localisation and amplification of all necessary paid and earned communication toolboxes (including creatives, media, PR, social, etc)
• Establish, amplify and protect brand assets across markets, campaigns and activations
• Articulate KPIs for all campaigns and programs
• Execute trade marketing programs, tools, activations within guidelines from Shopper COE
• Support regional process and regulatory compliance across markets
• Align programming with Sales and brief Shopper accordingly for all necessary trade marketing tools
• Support commercial teams with necessary tools and resources to sell in Target plans

P&L management

• Review yearly brand KPIs
• Raise all necessary POs and accruals
• Process and track all invoices

Cross functional collaboration

• Work with Global Brand teams to align local strategies, allocations, brand building platforms
• Liaise with commercial team regarding brand plans, allocations, big bets for each priority market as part of the yearly budgeting process
• Liaise with Shopper team to harmonize and prioritize programming needs across KAs, channels and markets
• Liaise with R&D and Supply chain to fulfil New Business Development process dates & gates

Performance tracking and reporting

• Execute the monthly S&OP process reporting
• Contribute to the monthly alignment meetings with Global Brand teams and EU commercial teams
• Own monitoring the monthly brand KPIs reporting to meet targets

Required Qualifications

• Experience in Marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management
• Ability to handle multiple tasks at one time
• Budgeting, planning and/or financial analysis experience.
• Strong computer skills and high comfort using technology and systems
• Willingness to travel (1 or 2 a month)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
• Good time management skills and the ability to prioritize

Preferred Qualifications

• Experience in Alcohol Beverage Industry or CPG/ FMCG overall
• Implementation or project management experience.
• Alcoholic Beverage Industry compliance experience