Global Sales Strategist, BuzzBallz

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Lucerne, Switzerland (Hybrid working model)

The Global Sales Strategist, BuzzBallz Business Unit will be the key leader responsible for commercial readiness to launch and scale in global markets.  This role supports the Global Markets Director to define the Global playbooks for selling strategy and merchandising; and will partner closely and oversee local teams to tailor for their markets.

This role requires global insight, organization, and strategic agility to maintain high standards of execution, speed to market, and problem solving.  The Global Sales Strategist will be an expert in how to sell BuzzBallz, skilled at partnering with Global commercial teams and elevate the organization with measurable impact and scalable recommendations. 

Responsibilities:

1. Global Sales Strategy Leadership

• Defines the global sales strategy, key tools/resources, and communication plan that enables fast and scalable growth across markets.
• Develop a region/market strategy that helps prioritize, identify and capitalize on efficiencies across markets, and directs resources in a way that maximizes overall Global goals.
• Build analytical best-practices for evaluating market and program performance, and use analytics to sharpen our selling stories. 
• Support Global AOP and long-term forecasting process by consolidating, benchmarking, and triangulating across global data.

2. Commercial Readiness & Management

• Oversee all elements of commercial readiness to market launch: assortment, pricing, local market legalities, and launch plan. 
• Partner with local markets to develop value chain and forecasting, enabled by global best practices and benchmarking insights.
•  Build a methodology / reporting capability to track KPIs: volume, distribution, velocity, pricing compliance, AMP-spend, etc.

3. Global Sales Toolkit and Commercial Best Practices

• Build and maintain a world-class brand selling story / presentation that captures the potential of the brand and facilitates new levels of partnership with distributors/retailers.
• Facilitate monthly/quarterly training and deployments to ensure all commercial partners are fully equipped to deliver goals.
• Define channel-specific merchandising strategies and POS needs.  Partner closely with marketing partners to develop creative toolkits that can scale across markets.
• Create the ‘new market launch’ plan(s) that make market set-up and scale turnkey
• Partner with global teams on programming and case-studies for global reapplication.

4. Global Insights and Innovation

• Centralize Global market insights, trends, and competitive assessments into actionable commercial opportunities.
• Keep the team informed on Global risks & opportunities driven by macro-economics, policy changes, and category performance. 
• Identify and make innovation recommendations that capture local insights and maximize regional/global scale.

5. Channel and Key Customer Strategy

• Develop a centralized strategy across Global Key Customers (Circle K, 7 Eleven, Oxxo, Zabka, GS25) that enables stronger negotiation, sell in, planning and standards of execution.
• Create Channel specific merchandising strategies and partner with marketing to create POS tools for key channels: Convenience, Cash & Carry, Food Channel.

6. Stakeholder & Executive Alignment

• Deliver clear and timely written recommendations and issue elevation needs
• Provide an update cadence to President, BuzzBallz BU, President Global Sales, and Director Global Buzzballz.
• Build strong partnership relationships with Global General Managers and RSMs, be accountable to their needs and representing their opportunities.

Required Qualifications

• Bachelor’s degree required, MBA or advanced business degree preferred.
• 8–12+ years in sales strategy, commercial planning, category management, or global sales enablement in beverage alcohol, RTDs, FMCG/ CPG, or fast-moving consumer goods.
• Proven experience supporting global market expansion or multi-country commercial frameworks.
• Strong understanding of distributor networks, route-to-market models, and channel strategy.
• Track record of developing sales tools, playbooks, and training programs that drive measurable results.
• Experience managing commercial data, dashboards, and performance reporting.
• Strategic, structured thinker who can simplify complexity across global markets.
• Exceptional communicator who can influence without authority.
• Builder mentality with the ability to create new systems, processes, and toolkits from scratch.
• Strong analytical skills with the ability to interpret market data and convert into action.
• Highly collaborative and comfortable working across cultures, functions, and time zones.
• Strong presentation and training facilitation skills.

Preferred Qualifications

• Experience in South America, Europe, and Asia Pacific Regions
• Multilingual skills (Spanish, Chinese, Japanese, German, French)
• Experience in RTDs, spirits, beer, seltzers, or adjacent categories

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