Business Development Manager - West Ireland

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Patch: West Ireland, candidate’s preferred location is Galway.

Win distribution and drive rate of sale of a portfolio of world-renowned, award-winning spirits brands in the
Irish On-Trade & Off-Trade through structured selling technique and commercial acumen with the
implementation of activation programmes in key outlets within a fixed territory, recruiting consumers whilst
improving distribution and visibility with a rigorous focus on driving sales-out and consumer call.

Key Responsibilities:

• Working with minimum supervision, manage a core number of accounts within a fixed territory to deliver the On‑Trade and Off‑Trade brand‑building plan and activation programme. Examples of activation: Perfect Serve, Sampling, Tailored Competitions, Menu Presence, permanent unique brand visibility.
• Will meet Key Performance Indicators including, but not limited to: daily call rate, distribution growth, rate of sale growth, volume targets, debt management.
• Achieve preferred partner status with key outlets by developing tailored solutions to meet consumer needs and establishing expert status through advice on the spirits category, proposing range by Sazerac's Ireland segmentation model.
• Deliver brand training modules to educate trade professionals and utilise Brand Managers and/or Sales Managers to supplement this as appropriate.
• Record relevant outlet information via technology provided in all outlets to record outlet information, activation, and deliver appropriate presentations.
• Manage budgets to deliver KPI targets, e.g., pouring accounts, menu presence, listings, activation, incentives, distribution, NBD growth, ROS acceleration.
• Identify opportunities via market intelligence and networking with customers to enable the targeting of the right consumers.
• Effectively plan and manage the working day to ensure coverage is achieved at key trading times of customers. This will involve evening work and a requirement to live within reasonable travelling distance of the core area.
• Ensure that customers are equipped to serve and promote the brand to consumers and enable them to become champions/ambassadors for our brands.
• Develop and forge strong relationships with key wholesalers.
• All administrative requirements completed on time and in full.

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Required Qualifications

• 3-5 in sales within FMCG sector. Experience in alcohol sales will be a distinct
  advantage.
• Broad knowledge of Irish On-Trade & Off-Trade and strong commercial experience ideally with a
  spirits background.
• Comprehensive understanding and working knowledge of brand building with proven ability to
  execute commercial delivery.
• Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels.
• Experience of activating brands in the On Trade & Off-Trade is essential.
• Strong understanding of balance between commercial delivery and brand building agenda.
• Strong IT skills and able to use data to interpret insights and build plans.
• Strong presentation skills and experience at delivering training / presentations.
• Bartending/mixology/hospitality industry experience an advantage.
• Commercial & Financial acumen with a demonstrated ability to build compelling customer propositions that will deliver brand growth and meet customer needs.
• Third-level qualification desirable, not essential.
• Industry-related qualification (e.g. WSET) desirable, not essential.
• Full, clean driving license.
• Domiciled in the greater Galway city or Limerick city area.